What to prepare before your website project

Start with the goal

Write down the one main thing you want visitors to do: call you, book, request a quote, buy or sign up. Every page should help with that. A website with a clear goal is easier to design and performs better.

List the pages you need

For most small businesses this is a short list: Home, About, Services, Contact, and perhaps Gallery or Reviews. You do not need to decide the details yet, only what should exist.

Gather your content

• Text: what you do, who it is for, your services and prices, and a few lines about you. Rough notes are fine, we can help shape the wording.
• Photos: your work, premises and team. Real photos beat generic stock images.
• Logo and brand: logo files, brand colours and any fonts you use. If you do not have these, say so.
• Reviews: testimonials you have permission to use.
• Practical details: address, opening hours, phone number and social media links.

Collect your access details

• Where your domain name is registered.
• Where your current website, if you have one, is hosted.
• Any existing business email accounts on that domain.
• Whether you would like us to host the website for you.

Never send passwords by email or in a form. We arrange access safely when we get to that step.

Show us examples

Pick three websites you like, from any industry, and note what you like about each: the layout, the colours, the tone. Also note one you dislike. It tells us as much as the ones you love.

Know what makes you different

Why do customers choose you over someone else? Fast response, years of experience, local knowledge, a guarantee? This belongs near the top of your homepage.

Decide who signs off

Choose one person who approves designs and content. Projects with several people giving separate feedback slow down quickly.

How we make this easy

We do not send you a long email with a to-do list. Instead we send you a private link to short online forms, such as a website brief, a brand assets form, a domain and hosting form and a page-by-page content form. You fill them in at your own pace, and the answers come straight to us.