Do I still need a website if I have social media?

Social media is rented space

You do not control social platforms. Algorithms change, reach drops and accounts can be restricted or lost. A website is the one place online that belongs to you, with an address you control.

People search before they buy

When someone needs a plumber, a barber or an accountant, many of them search on Google. A website gives you a chance to appear in those results. A social profile rarely does, especially for people who do not use that platform.

A website builds trust

Customers often check a business online before getting in touch. A clear website with your services, photos, reviews and contact details shows you are established and easy to deal with.

You can turn visitors into customers

On social media, people scroll past. On your website, you decide what happens next:

• A contact form that sends you the details you need.
• A booking page or a request-a-call button.
• A clear list of services and prices.
• Online payments, if you sell directly.

You can see what works

With a website you can measure visits, where people come from and which pages lead to enquiries. That helps you spend your time and money on what actually brings in customers.

When social media alone is enough, for now

• You are just starting and testing whether your idea works.
• Your customers all come from word of mouth and you do not need to be found.
• Your budget is extremely tight this month.

Even then, a simple one-page website is a small step with a big payoff.

What a simple website needs

1. A clear sentence about what you do and who you help.
2. Where you are, or the area you cover.
3. Your main services, with prices if you can share them.
4. Proof: photos of your work and reviews from real customers.
5. An obvious way to get in touch.